Elmarie offers over 23 years of leadership in sales and marketing. She is a commercially driven executive with deep expertise in product strategy, market intelligence, and business optimisation.

Having led major divisions within South Africa’s publishing sector – including the largest international publishing portfolio under Jonathan Ball Publishers – Elmarie brings a data-led,
results-oriented approach to growth, operational improvement, and commercial innovation.

With a proven ability to execute complex, multi stakeholder initiatives under pressure, she brings a unique blend of commercial creativity, analytical rigour, and executional discipline to any growth-focused environment.

Elmarie’s background enhances the company’s capability in customer engagement, channel strategy, and operational efficiency – critical to scaling businesses in fast-evolving sectors like distribution, health, wellness, and consumer goods.